Hospitality Marketing & Pricing Secrets to Profit in 2021

Increase Profit on Vacation Rentals, Holiday Lets, & Small Hotels with Pricing & Hospitality Marketing Tips from Boostly

Created by: Mark Simpson
Independent Hospitality Marketing Consultant

What Will I Learn?

• Understand the basics of Revenue Management in the Hospitality Industry & why it's important
• Identify the most important numbers in your own business data (KPIs - Key Performance Indicators)
• Follow which factors actually control how you should be pricing your property
• Complete an accurate competitive analysis / competitor set for your property
• Grasp the importance of future bookings or "BOB" (business on the books)
• Calculate how much it costs to get one "head on a bed"
• Finally see just why direct bookings are essential to increasing your PROFIT (even if your OTA only charges 15%)
• Recognize hospitality marketing opportunities within your own business data & use them to your advantage
• Understand what it means to walk in the shoes of your guest, especially during a fragile market like 2021
• Pivot your business if needed & use your business data to guide you during times of crisis or low demand, like 2021

Requirements

• In the hospitality industry with a short stay accommodation
• Struggling with pricing or profiting from a short stay accommodation

Target audience

• Short Stay Accommodation Owners
• Self Catering Property Owners
• Vacation Rental Owners
• Holiday Let Owners
• Bed and Breakfast Owners
• Serviced Apartment Owners
• Hotel Owners
• Hotel Managers
• Hoteliers