Guy Kawasaki’s The Art of Evangelism

How to Promote Your Product, Service, Company, or Idea

Created by: Guy Kawasaki
Chief Evangelist of Canva

What Will I Learn?

• Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
• Transform your sales and marketing from “closing deals” to converting true believers
• Craft a winning pitch and mantra for your product
• Hire, train, and deploy effective evangelists
• Optimize social media as a fast, free, and ubiquitous marketing platform

Requirements

• Students with an open mind and a willingness to abandon the bad habits of traditional sales and marketing will be well suited for this course. No prior sales or marketing experience is required.
• Do you already have an idea for a great product or service? That is a plus, but it is not required prior to enrolling in the course.

Target audience

• Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
• Engineers and product managers who are introducing new products
• Companies that need third-party developers and partners
• My target audience is not people with more money than brains who want to buy market share and make a quick buck.