Growth Marketing Fundamentals

Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.

Created by: Lloyd Alexander
Growth Marketer

What Will I Learn?

• How to use the funnel framework to systematically approach growth problems
• How to identify the biggest opportunities that will grow your business today
• How to break down business goals into actionable inputs that you can impact now
• Methods for increasing traffic, retaining customers, and driving revenue
• How to analyze viral growth and build a powerful referral program
• How to create a spreadsheet model to predict future business growth
• Quantitative research methods such as cohort analysis and user segmentation
• Qualitative research methods for understanding customer behavior
• How to calculate important business metrics like CAC, LTV, and payback period

Requirements

• A desire to learn how growing a business works — whether you’re a marketer, product manager, founder, or engineer
• This is a foundational growth marketing course, so no previous experience is necessary

Target audience

• Aspiring growth or digital marketers who want to break into the field.
• Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge
• Entrepreneurs who want to grow their business and talk to investors intelligently about growth
• More broadly: anyone who wants to understand how growing a business works