Google Analytics UA | The Complete Guide | 2021

Looking for a Google Analytics course that will show you how to do it? Superb. Found it. You're in the right place!

Created by: Aiden Carroll
Co-Founder The Coloring In Department | Angel | Ex-Google

Created by: Jill Quick
Co Founder The Coloring in Department

What Will I Learn?

• Understand why measurement is vital for your website and business
• Understand the process to plan your dashboards and reports
• Identify the impact that bad data has on your business & decisions
• Understand the need to segment data, to find your best and worst customers
• Understand how Google Analytics works from data collection, configuration, processing, and reporting perspectives
• Identify how UTM tracking codes work and create your own
• Understand the key terminology used in Google Analytics
• Execute on a measurement plan
• Understand what an account, property and view is in Google Analytics
• Identify your current setup and map out the correct account structure
• Understand what a typical account setup is for basic sites, companies with multiple brands, and multi-domain websites
• Understand the differences between a predefined and custom filter
• Identify how regex works, and how it is used in custom filters
• Strategically define the filters needed for your website
• Understand how to best flag issues of importance from your audit that might impact reporting
• Understand the difference between the various levels of access in Google Analytics
• Understand your options for data sharing, and what you gain as a result
• Understand the concept, and use case for the User ID function
• Understand how your Tracking Info settings can impact your reporting data
• Identify the need to link Google Analytics with other Google products
• Identify where you would find remarketing lists for your Google Ads & Marketing Platform campaigns
• Set up Site Search and understand where that data lives and what it's for
• Understand which Goals you currently have set up, if you’re missing any, and if they are working correctly
• Use Content Grouping to understand your website content
• Identify how ecommerce data can be used in Google Analytics
• Use and set up annotations and alerts - so you always know what's going on
• Understand what the Segment, Attribution models, and Custom Channel Groupings functions are used for under your Personal Tools and Assets
• Create or edit marketing channels in your admin settings, and nail the planning process
• Create custom channels like paid social, email signatures, or press releases
• Explore how the reporting API works when assigning credit (attribution) to your marketing channels
• Identify what event tracking is used for, and where the data lives in your Google Analytics reports
• Identify which events you should be tracking on your website or app, and how to build them
• Recognize how Google Tag Manager works with your events
• Reflect on your business objectives and understand the need for Goals within your Google Analytics setup
• Understand how Goals can be mapped to a customer journey, with your site in mind
• Review your current goal status, and identify opportunities to improve your current setup
• Create and identify new opportunities for Goals on your website
• Establish how funnels are created in Google Analytics, and identify where the data sits in your account
• Understand the features available in the reporting interface and how to get the most out of them
• Identify how to give context to data, with date ranges, and other modifiers
• Reflect on how you can use the examples for your own business analysis
• Understand the difference between the core reporting API and the MCF reporting API
• Recognize how long it takes customers to convert on your website
• Understand how your channels and content assist in conversions
• Understand the typical conversion path by specific marketing channels on your website
• Recognize & Compare the different attribution models within Google
• Recognize the pros, cons, and limitations of Segments in Google Analytics
• Apply your knowledge in creating the system, conditional, and sequence Segments
• Reflect on how to use Segments for your website and business
• Understand and scope custom dimensions and metrics
• Understand the concept of data import, when to use it, and how to use it
• Understand the concepts and use cases for custom attribution models, and create your own
• Understand how to use the Admin Audit and Measurement Plan template
• Review your current Google Analytics set up and suggest improvements to your setup
• Reflect on user experience techniques to display data in a more easily understood, more meaningful way
• Apply your knowledge and build a basic dashboard in Google Data Studio

Requirements

• There are no requirements for this course, just a willingness to learn, and an ambition to be great at measuring and reporting on your work

Target audience

• Anyone who currently works in a marketing role, or would like to be in one
• Anyone who currently works in UX Design or Product Management and wants to level up their testing and reporting
• Anyone who currently works as a developer, and wants to collaborate more effectively with other digital functions
• Anyone who owns a small business or a startup, and wants to make sure they are making the right choices with their time and money
• Anyone who manages a team or agency, and wants to understand more of what's going on