Google Analytics 4: A Google Analytics starter guide

Learn Data Analytics & Website Optimization with Google Analytics 4 & Google Tag Manager to grow your business & webpage

Created by: Tobias Becker
Marketing Expert & Graphic Designer

Created by: Nick Nyxson
300,000+ Students ° YouTube, Pinterest, OBS, Affinity & More

What Will I Learn?

• Set up a Google Analytics 4 account and add a website in minutes.
• Learn what your customers see, click, buy and how long they stay on your website.
• Create custom audiences, filter or segment your data.
• Use the various reports in GA4 for a detailed analysis of your target audience.
• Capture custom data with the Google Tag Manager.
• Learn how to customize the Google Analytics 4 account.
• Learn how to connect Google Ads with Google Analytics.
• You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.
• Use the Google Analytics demo account and try out all reports.

Requirements

• You need a PC/laptop with a good internet connection.
• Google Analytics setup is shown for Wordpress only.
• If you want to integrate Google Analytics DSGVO compliant as shown in the course, then you need about 40€ annual budget for the Real Cookie Banner plugin.
• Universal Analytics will be phased out in 2023 - so this section will soon be unavailable.

Target audience

• Anyone who wants to learn Google Analytics.
• The course is for all digital marketing beginners.