Go-to-Market Strategy Funnel: A Practical Innovation Tool

A tool and step-by-step methodology that helps you innovate, and evaluate your product or service ideas for the market

Created by: Onder Pembe
Strategy & Innovation Professional | Innovator

What Will I Learn?

• Learn to use a proven and practical innovation tool step-by-step
• Use the Go-to-market Strategy Funnel to test a product or service idea
• Analyze overall market potential
• Explore customer insights via Jobs-to-be-Done Technique
• Analyze the competition dynamics of a company (consider competition as a whole)
• Make a Go-to-Market consideration
• Analyze the economic viability of a product or service idea

Requirements

• Basic or intermediate-level knowledge of strategy and innovation

Target audience

• Managers, executives, strategy enthusiasts and innovators
• Professionals interested in Innovation and Go-to-Market Strategy