Foundations of Product-Led Growth (PLG) for Product Managers

Master Product-Led Growth: Ignite Acquisition, Boost Retention, Monetize Smartly

Created by: Konstantin Valiotti
Director of Product, Growth @ PandaDoc

What Will I Learn?

• Grasp the core concepts and benefits of Product-Led Growth as a transformative business approach.
• Learn how to leverage your product to boost user acquisition, retention, and monetization within a PLG framework.
• Develop the ability to create effective PLG strategies and actionable roadmaps that align with your product's growth objectives.
• Explore real-world case studies to gain insights and inspiration from successful PLG implementations.
• Learn to collaborate effectively across teams to drive PLG alignment and success.
• Stay current with evolving PLG trends to adapt your strategies accordingly.

Requirements

• Familiarity with fundamental product management concepts.
• A basic understanding of business principles and customer behaviour to contextualise PLG strategies.

Target audience

• B2B Product Managers who are eager to enhance their skills in leveraging Product-Led Growth strategies for their products' success.
• Startup Founders aiming to drive growth.
• Product Development Teams seeking to align their efforts with Product-Led Growth methodologies to optimize their products' impact.
• Marketing Specialists interested in understanding how Product-Led Growth intersects with digital marketing.
• Business Strategists who want to learn how Product-Led Growth can be integrated into their overall business plans
• Consultants and business advisors looking to expand their expertise by incorporating Product-Led Growth methodologies