Excel for Market Research Strategies

Learn Excel Tools and Techniques for Data Analysis, Forecasting, and Solving Marketing Research Problems

Created by: Dr. Mohammad Habibi | 39,000+ Enrollments Worldwide
Marketing Professor, California State University

What Will I Learn?

• Apply Excel Skills to Marketing Research: use Excel tools in the context of solving real-world marketing research problems.
• Integrate Real Data Sources: work with data from sources like census. gov and the Federal Reserve Economic Data (FRED) add-in o analyze marketing trends.
• Perform Demand and Sales Forecasting: develop the skills to forecast demand and sales using techniques such as moving averages and multiple regressions.
• You will use all the shortcuts and deep functions of Excel: Use Excel like a professional by learning shortcuts and advanced functions
• Analyze and Organize Large Datasets: efficiently summarize and organize large datasets for meaningful insights.
• Identify and Address Data Anomalies: detect anomalies and outliers in data, ensuring the accuracy of their analyses.
• Master Advanced Excel Functions for Marketing Research: become proficient in using advanced Excel functions and tools tailored for marketing research analysis.
• Enhance Data-Driven Decision Making: apply Excel and marketing research knowledge to make informed, data-driven decisions in real-world business scenarios
• You will gain a deep understanding of one of the hottest topics of the moment, Excel PIVOT TABLES

Requirements

• No Prior Knowledge and Familiarity is Required.

Target audience

• Anyone who wants to learn Excel and or Marketing Research
• Anyone in the business world who wants to know more about how to do business analytics using excel
• Students and professionals who want practical skills to use in the real world