Earning Your Small Business Brand – Your Story Your Playbook

A step-by-step, hands-on, guide to establishing and earning your brand and elevating your marketing.

Created by: Danielle Marsh
Instructor at Udemy, Brand Strategist

What Will I Learn?

• If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story.
• You will learn the 'Brand Equation', a four-step formula to earn the brand you want.
• This course will walk you through the process to change your marketing outlook and drive results.
• You will use your own company as your homework - putting your learning into action with each section of the course.

Requirements

• Whether you are an owner, marketer, or responsible for marketing, this course explains the concepts you will need.
• You will use your current marketing materials as you work through this course.
• No formal marketing is needed, just a desire to drive change and see results!

Target audience

• This course is for business owners or people responsible for their company's marketing.
• Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
• People willing to take the time to get it right.