Digital Retail Marketing

Master Digital Retail Marketing: SEO, Social Media, Email Campaigns, & Omnichannel Strategies for E-commerce Success

Created by: Peter Alkema
Business | Technology | Self Development

Created by: Media Training Worldwide Digital
A Full-Service Online Training Company

What Will I Learn?

• Understand the basics and evolution of digital retail marketing to explain its impact on consumer behavior.
• Evaluate the role of digital channels in retail marketing campaigns to optimize their use for brand engagement.
• Apply knowledge of consumer behavior to drive digital marketing strategy development in the retail sector.
• Analyze successful digital marketing campaigns to identify key elements that contributed to their effectiveness.
• Create a digital marketing plan for a retail brand that aligns with its business goals and target audience.
• Identify and implement key performance indicators (KPIs) for digital retail campaigns to measure success accurately.
• Develop a balanced digital marketing mix to achieve a successful retail marketing strategy.
• Map the customer journey in digital retail to enhance the shopping experience across multiple touchpoints.
• Use data to identify customer pain points in the retail journey, providing a basis for strategy optimization.
• Implement personalization in digital retail marketing efforts to increase customer engagement and loyalty.
• Analyze customer data to inform and optimize retail marketing strategies for better targeting and segmentation.
• Create an omnichannel marketing strategy that ensures consistent brand messaging across all digital and physical channels.
• Optimize e-commerce platforms for improved user experience and increased conversion rates.
• Develop engaging content that aligns with retail campaign goals, driving traffic and sales online.
• Utilize social media channels effectively to drive retail engagement and increase brand awareness.
• Explore the use of augmented reality (AR) and virtual reality (VR) in retail marketing to enhance customer experiences.
• Build and segment retail email campaigns to drive customer loyalty and retention effectively.
• Apply search engine optimization (SEO) techniques to improve product listings and drive organic traffic to e-commerce platforms.
• Create and manage pay-per-click (PPC) campaigns tailored to retail brands for increased sales and brand visibility.
• Choose and collaborate with influencers who align with the retail brand's values to expand reach and authenticity.

Requirements

• There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
• Basic understanding of marketing principles and strategies.
• Familiarity with using social media platforms and e-commerce websites.
• Basic computer literacy and internet navigation skills.

Target audience

• Small to mid-sized retail business owners looking to expand their digital presence and increase online sales.
• Marketing professionals in the retail sector seeking to update their skills with the latest digital retail marketing strategies.
• E-commerce managers aiming to optimize their online platforms for better customer experience and conversion rates.
• Brand managers interested in leveraging data-driven insights and personalization to enhance customer engagement.
• Social media coordinators for retail brands looking to implement effective social media strategies to drive retail engagement and sales.
• Product managers focused on using emerging technologies, like AR and VR, to provide innovative shopping experiences.