Digital copywriting in 90 minutes: a beginner’s guide

Help your website stand out from the crowd - learn the secrets of creating compelling digital copy in 90 minutes.

Created by: Chris Flood
Content strategist, content designer and copywriter

What Will I Learn?

• How people read information online
• How to make your copy benefit, not feature, led
• How to guide your readers through a journey to conversion
• How to write in concise, plain English
• How to create copy that’s accessible to everyone
• How to optimise your copy for search engines
• How to plan and structure your copy following some basic copywriting models

Requirements

• This is an Introductory course, so you don’t need any copywriting experience
• You’ll need access to a piece of digital content you’d like to improve as we work through the recorded exercises
• You’ll need a willingness to learn and, most importantly, to put the learnings into practice through regular writing

Target audience

• People new to their copywriting career
• Marketeers looking to learn about digital copywriting
• Bloggers
• Online business owners