Customer Intelligence and Analytics for Omni-Channel

A managerial perspective on AI, Technology and Data Analytics powered Omni-Channel Marketing/Customer Centric Engagement

Created by: Dr. Tony Branda, M.B.A, PhD
Top Digital Analytics and Marketing Executive, and Educator

What Will I Learn?

• How to create a strategic road map to build a digital, analytics and a customer intelligence capability.
• The fundamentals of digital marketing, marketing automation, and CRM to attract, retain and deepen customer relationships.
• Best practices in implementing a Big Data and analytics environment.
• How and when to use data, analytics, and technology to measure marketing programs and engage customers.
• Formulate marketing metrics and KPI's to prove the value of marketing programs.
• To become a good consumer of analytics and data science for marketing and customer engagement.
• Recommend tools and skills that a firm needs to engage and learn from customers through automation.
• Artificial Intelligence and other marketing technologies that automate and power Omni-Channel Marketing.
• Customer Privacy and Preference Fundamentals
• Demonstrate best practices and trends in: Journey Analytics, Identity Resolution, A/B testing, Open Gardens and Big Data.

Requirements

• Have a basic understanding of data driven marketing and some exposure to analytics or data science.
• Have a basic understanding of marketing or sales and customer experience.

Target audience

• Marketing , Analytics, CRM, Operations and other business professionals.
• Analytics and Digital Professionals and Business Managers (consumers of data, analytics, data science, and automation) through C level executives.
• Sales, Customer Experience and other Customer facing professionals.
• Anyone who wants to learn more about customer focused analytics and technology.
• Anyone who uses data to make decisions.