Customer Acquisition Cost and Customer Lifetime Value
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- The lowest price of Customer Acquisition Cost and Customer Lifetime Value was obtained on June 6, 2026 11:45 am.
Original price was: $29.99.$10.00Current price is: $10.00.
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Customer Acquisition Cost and Customer Lifetime Value
Original price was: $29.99.$10.00Current price is: $10.00.
Description
-
Customer Acquisition Cost and Customer Lifetime Value
★★★★★
$14.00 in stock
Udemy.com
as of June 6, 2026 11:45 am
Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more!
Created by:
Dr. Alan Zhang
Formerly Marketing Professor, Currently Data Scientist
Formerly Marketing Professor, Currently Data Scientist
Rating:4.36 (217reviews)
1091students enrolled
What Will I Learn?
- Customer acquisition cost (CAC) and its calculation
- Customer lifetime value (CLV/LTV): basic and advanced level
- Past customer lifetime value (PCV) and its comparison with CLV
- Step-by-step calculation of CLV
- Acquisition campaign payback period
- Marketing campaign ROMI
- Discount rate and net present value (NPV)
- Business case practice with capstone project
Requirements
- Only simple math
- Prior knowledge about marketing is NOT needed
Target audience
- Small-business owners who wish to be more successful by understanding the value of their customers
- Entrepreneurs who are struggling with surviving or ready to move up to the next level
- Marketing or product managers who want to optimize their marketing channel ROI
- Data analyst, scientist, engineer who desire to develop more business sense and strategic thinking
- Business analyst whose role involves understanding and tracking customer behavior and performance
- Anyone who is interested in business or customer lifecycle analysis
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