Create powerful buyer personas for your small business

Learn the 10 steps to building better buyer personas

Created by: Mike Gospe
Author of the "Marketing High Ground"

What Will I Learn?

• Learn the difference between "target segmentation" and a "persona".
• Practice the 10-step proven technique for building a better buyer persona and applying it to your unique business.
• Download Mike Gospe's unique proven persona template and customize it to your own business.
• Understand the 3 dimensions that must be included in your persona.
• Explore several persona examples developed by real marketers in real companies.
• Discover shortcuts to help you document and share your persona with your team and organization.
• Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints.

Requirements

• Download Mike Gospe's persona template (found in Step 4).
• You should already have some understanding of marketing basics such as target market segmentation or lead generation.
• A rough idea of who you think will buy your product or service.
• An understand of your competition. (If your target customer doesn't buy your product, whose product with they buy? What is your nearest competitive alternative?
• Bring your creativity and don't be afraid to challenge your assumptions about your target market.

Target audience

• New marketers
• Small business marketers
• Entrepreneurs
• Start-up marketers
• Marketing managers
• Copywriters
• Product managers
• Sole proprieters
• Consultants
• Engineers interested in marketing