Copywriting for Beginners Part 1 of 3: Seven Vital Questions

Discover the seven questions you must ask before you can begin copywriting

Created by: Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989

What Will I Learn?

• Define what copywriting is
• Describe the five main channels for copywriting
• Explain the types of copywriting that require specialized skill
• Understand the two main audiences for copywriting, and how they differ
• Describe what copywriting is not
• Understand the terms, jargon and buzzwords that every new copywriter must know
• Discover what you are selling
• Learn where you are selling (channel) and when (in the sales cycle)
• Uncover vital facts and insights into your target audience
• Discover why people buy (and don't buy) what you are promoting, so you can use this information to your advantage
• Understand the five types of competition you must overcome with your copy
• Focus your copy on one unique selling proposition
• Research any product or service to uncover its unique selling features and benefits

Requirements

• Fluency in reading and writing English
• Ability to use a computer

Target audience

• Aspiring copywriters, with zero experience at the craft, who want to learn a step-by-step method, taught by a veteran copywriter, for writing effective copy.