Content writing and public relations for brand building

Clarify your brand story and understand writing concepts to start content marketing and public relations activities

Created by: Bharadwaj Sharma
Stakeholder and Investor Communications Professional

What Will I Learn?

• This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads.
• The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through content
• You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
• You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients.
• After going through this course, you'll be able to start digital public relations activites by yourself or will be more confident while discussing PR outcomes

Requirements

• You need to spend time and be patient to understand this 8 hour lenghty course. Set some time everyday to complete this course

Target audience

• This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
• This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
• This course is useful for startups who want to leverage the power of public relations and content marketiing
• This course is useful for startups who want to start content creation and content writing journey
• Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation