Consumer Psychology & Consumer Influence | NeuroMarketing

"The Ultimate Consumer Psychology Course: Master the Art of Understanding and Influencing Buying Behavior"

Created by: Institute of Professional Psychology (IPP)
Unlocking Peak Potentials through Practical Psychology

What Will I Learn?

• Understanding Consumer Decision-Making Processes : tudents will gain insights into how consumers make purchasing decisions, including the psychological factors.
• Applying Marketing Frameworks and Theories: Learners will be able to apply key marketing frameworks and theories, such as the 4 elements of the marketing mix.
• Analyzing Consumer Behavior and Segmentation: Students will learn to categorize consumers into different segments based on behavior, needs, and psychology.
• Evaluating Post-Purchase Outcomes and Consumer Satisfaction: Participants will learn how to assess post-purchase outcomes.

Requirements

• Basic Understanding of Marketing Principles: Familiarity with fundamental marketing concepts will be helpful, though not mandatory. Beginners can still follow along but may need to spend extra time on foundational marketing concepts.
• Interest in Psychology and Consumer Behavior: A keen interest in understanding why and how consumers make purchasing decisions will enhance engagement and comprehension of the course material.

Target audience

• Marketing Professionals: Individuals working in marketing, advertising, brand management, or related fields will find this course invaluable for gaining deeper insights into consumer minds. It will enhance their ability to craft effective, consumer-centric strategies.
• Business Owners and Entrepreneurs: Small business owners, startup founders, and entrepreneurs can benefit significantly from understanding how consumers think and behave.
• Students and Academics: Students in fields such as business, marketing, psychology, or related areas, as well as academic professionals looking to expand their knowledge in consumer psychology, will find this course enriching for their studies and research.
• Career Changers or Enthusiasts: Individuals looking to enter the marketing or consumer research field, or those with a general interest in consumer behavior and psychology, will find this course a solid foundation to kickstart their journey.
• Sales Professionals: Those in sales will gain insights into the psychological factors that drive purchasing decisions, enabling them to tailor their sales techniques more effectively to meet consumer needs and preferences.