Business KPIs & User Metrics analysis

All what you need to know on business KPIs and user metrics. Real-life examples, interview questions & more

Created by: David Kremlinsky
Product Manager and entrepreneur

What Will I Learn?

• Become a data driven product manager
• Act on product/user metrics
• Interaction between user metrics
• User funnel (AARRR) analysis
• How to impact user metrics (Activation / Engagement/ Retention / Churn)
• Monetization KPI's - Define relevant metrics
• Metrics by Industry (Marketplace, E-commerce, SAAS, gaming, mobile app)
• Define actionable KPIs
• Difference between leading metrics and lagging metrics
• Difference between vanity metrics and actionable metrics
• Analyze metrics using cohort analysis
• Answer interview questions on product KPIs
• Learn the most important revenue metrics: MRR, Revenue Churn, CAC, ARPU, CLV etc.
• Become pro-efficient looking at metric dashboards

Requirements

• No prior experience is required. Basic business concepts is helpful

Target audience

• Product managers who need to make data driven decisions
• Decision makers who need to use data to make right decision
• People who don’t feel confident looking at user metrics dashboard
• People who want to take the way they look at KPIs to the next level