Business Fundamentals : Principles of Marketing

Crash course on Marketing Strategy

Created by: Samina Haque
Udemy Premium Instructor|Business

What Will I Learn?

• Introduction to Marketing fundamentals
• Creating and Capturing Customer Value and the Marketing Process
• Marketing Management and Orientations
• Understanding Strategic Planning and the Business Portfolio
• Customer Driven Marketing Strategy
• Understanding the Marketing Mix
• Understanding the Marketing Environment
• Basics of Market Research and Finding Customer Information
• Integrated Marketing Communications Strategy

Requirements

• Students from both Business and Non Business Backgrounds can join

Target audience

• Willingness to know about Marketing basics