Brand Identity Breakthrough: Make Your Products Irresistible

How to Create Your Entreprenurial Identity and Your Company's Unique Story

Created by: Gregory Diehl
Founder at Identity Publications

What Will I Learn?

• Understand why unique identity matters in business.
• Start to think of their products and services in terms beyond just functional descriptions.
• Reflect upon what actually makes their ideas valuable from the point of view of a specific type of person.
• Focus their message on the communication channels that make sense for who they are and who they are selling to.
• Create products and services that borrow from others in their genre, but innovate in a specific way to stand out.
• Uncover the core values that cause them to make the business decisions that will define their brand identity.
• Empathize more deeply with the needs of their customers, and adapt their approach accordingly.

Requirements

• Nothing is required, but it is recommended that you read the full-length book, Brand Identity Breakthrough, as a companion to this course.

Target audience

• New and prospective entrepreneurs who want to learn how to tell their unique story as they embark on their business visions.
• Startups who need a fresh new message when initial strategies cease to be as effective as they once were.
• Established businesses that have hit a plateau in growth and need to rebrand to carry themselves up to the next level.