Behavioral Economics & Buyer Psychology- Drivers of Behavior

Learn about Key Drivers of Customer Behavior

Created by: MINDWORX Academy
Behavioral Economics and Consumer Psychology Masterclass

What Will I Learn?

• What’s the most important and overlooked principle in consumer psychology and how to use it
• How to use people’s tendency to go with the flow to your advantage and incorporate it in your marketing strategy
• Why you should make customers feel like they got something from you before even asking them to buy something or sign up
• The easiest strategy to persuade customers – reduce the perceived effort
• Why customers are twice as sensitive to losses as they are to gains and how to use this in your communication in unexpected ways

Requirements

• There are no course requirements or prerequisites for this course. What you'll need is a notebook or pen and paper to take notes.

Target audience

• Results driven marketers, managers and entrepreneurs who can take advantage of behavioral economics and consumer psychology and boost conversion, increase the effectiveness of a campaigns or improve CTRs. Not half bad, actually!