Applying The Art and Science of Sales Enablement

Learn how to effectively design, deploy, and orchestrate a Sales Enablement program in your organization

Created by: Roderick Jefferson
CEO, Roderick Jefferson & Associates

What Will I Learn?

• The definition and value of Sales Enablement and what Sales Enablement is NOT
• The roles and responsibilities of a high functioning Sales Enablement team
• The impact Sales Enablement has on revenue
• How to set up a successful sales onboarding program
• How to create a culture of learning in your sales organizaiton
• Leading Sales Enablement in a virtual environment
• Aligning Sales Enablement to your buyer’s journey and your organization's selling processes
• How automation will impact the future of Sales Enablement

Requirements

• You should be familiar with the sales processes of your organization, including your buyer's journey and selling process

Target audience

• Sales professionals looking to develop a more human-centered approach to their workplace trainings and programs
• Sales leaders in charge of building out a sales enablement program in their organization
• Sales coaches who want to increase their team's productivity
• Sales enablement professionals seeking to gain executive buy-in for their programs