Agile Customer Research & Data-Driven Decisions 2024

PO Academy II: Master customer research, statistics, and scientific testing

Created by: Masha Ostroumova
Enterprise Agile Coach

What Will I Learn?

• Learn the fundamentals of qualitative and quantitative research
• Learn how to define null and alternative hypotheses
• Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision
• Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more
• Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype
• Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool
• Access downloadable materials and useful links to maximize your learning outcomes

Requirements

• No prior knowledge of the subject is required

Target audience

• Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes
• Anyone who is involved in product development and wants to better understand customer research
• Aspiring Product Owners and Agile Coaches who want to learn about the customer research process
• Startup owners who want to build exceptional products loved by customers