Advertising Strategy Fundamentals: Upskill to Drive Growth

Simplified Strategies for Beginner Marketers and Entrepreneurs

Created by: Ventseslav Hikov
Chief Strategy Officer at Graffiti BBDO

What Will I Learn?

• Understand the Basics of Advertising Strategy: Learn the core principles and avoid common misconceptions.
• Identify Key Audience Segments: Use practical tools to define and target your ideal audience effectively.
• Craft Engaging Campaign Messaging: Explore foundational frameworks to create messages that resonate.
• Measure Campaign Success: Learn to set simple metrics and track your marketing efforts for tangible results.

Requirements

• No Prior Experience Needed: This course is designed for beginners and does not require prior knowledge of advertising strategy.
• Interest in Marketing: A passion for learning and applying foundational strategies is all you need.

Target audience

• Beginner Marketers: Start your journey in advertising strategy with a straightforward and practical approach.
• Small Business Owners: Learn to develop campaigns that resonate with your target customers.
• Entrepreneurs and Startups: Discover the foundational advertising skills needed to grow your brand.
• Aspiring Advertisers: Get a jumpstart into the world of advertising with essential tools and insights.