A/B Testing 101

Learn how to run effective AB tests from planning through decision-making and more!

Created by: Mel Restori
Director of Analytics

What Will I Learn?

• How to successfully run A/B tests - from set up through interpreting results
• The statistical intuition needed to understand A/B testing (no formulas - just intuition)
• How to avoid common pitfalls of A/B testing
• Alternatives to A/B testing

Requirements

• None - you're ready to start this course!

Target audience

• Business professionals (product managers, marketers, etc...) who can use A/B testing to drive improvements to their organizations
• Business leaders who want to understand how A/B testing can be used - and misused - in their organizations
• Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas)