3 Fundamental marketing tools you must learn for FMCG

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Last updated on July 14, 2025 4:36 pm

3 Fundamental marketing tools you must learn for FMCG

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3 key tools in marketing mix: how to identify issues and opportunities 2) marketing concepts 3) promotion and activation

Created by: Massimiliano La Franca
Planer former marketer former actor forme policeman...

Rating:4.25 (4reviews) 13students enrolled

basic tools in marketing
how to define issues and opportunities
analysis of each element of the marketing mix to identify key problems
how to look at the dynamics that affect our business?
what are penetration? frequency? AWOP
how to write a marketing concept
what are communication concepts, innovation concepts and activation concepts? How do they differ one another?
how does successful marketing concepts look like?
What works and what works less when writing marketing concepts
what are promotions and activations? how do they differ one another?
what are theme and mechanics in promotion?
how to link promotional mechanics to marketing objectives?