How Retargeting Works–The Complete Guide To Retargeting Ads!

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

Created by: Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media

What Will I Learn?

• Profitably set up, manage and optimize professional retargeting campaignis
• Use advanced retargeting techniques to stay in front of your most engaged website traffic
• Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
• Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
• Deploy your remarketing and retargeting tags through Google Tag Manager
• Understand what retargeting is and how it works
• Understand the technology underlying every retargeting and remarketing campaign on the web
• Choose which website visitors you want to spend money retargeting to, and which ones you don't
• Understand your website visitors psychologically, and understand where they are in the funnel
• Plan your retargeting lists and audiences to maximize profit
• Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
• Use Google AdWords to set up and manage your retargeting campaigns
• Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
• Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
• How to use affinity audiences and in-market segments to enhance your retargeting campaigns
• How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

Requirements

• You must have an internet connection
• You must have a google account (it's easy and free to set one up)
• You must be willing to learn new things and apply them in your campaigns as the course progresses
• You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

Target audience

• This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
• This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
• This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
• This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products
• This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads
• If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
• This course is NOT for you if you're not serious about your website traffic