Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application

Created by: Chris Croft
Management Trainer, Speaker, Author

What Will I Learn?

• Master a wide range of marketing techniques
• Design a comprehensive marketing strategy for their company
• Take control of your marketing strategy instead of being pulled along by the market
• Feel able to take on a new marketing role at work!
• Apply academic techniques to your company and sector
• Deconstruct marketing terminology to use it in real life
• Identify profitable gaps in your market for future development
• Assess your product range for dead weight and future stars
• Understand why some products excel and others flop - and how to make them all winners!

Requirements

• No previous marketing experience neccessary
• It's helpful to have real life examples in your mind to practise on
• Paper & pen for notes and practising

Target audience

• Anyone with an interest in marketing
• Those who've never worked in marketing before, and those looking to deveop existing skills
• Marketing experts wanting to revitalise and refresh their skills
• Someone wanting to learn academic techniques in a practical setting