Marketing Adaptive Fashion

The why, where, and how to reaching the adaptive fashion customer through marketing.

Created by: Tracy Vollbrecht
Adaptive Fashion Expert & Consultant

What Will I Learn?

• Students will learn the differences between marketing adaptive fashion and marketing non-adaptive fashion.
• Students will gain an understanding of the importance of marketing adaptive fashion properly.
• Students will learn about the channels through which to market adaptive fashion.
• Students will be introduced to starting points on how to market adaptive fashion.

Requirements

• Please take Introduction to Adaptive Fashion, History of Adaptive Fashion, Importance of Disability Inclusion in Fashion, Adaptive Fashion Customer Deep Dive, and Adaptive Fashion Market Overview prior to taking this course.
• An understanding of merchandising adaptive fashion and the shopping experience of people with disabilities will provide an advantage when marketing adaptive fashion. Taking Merchandising Adaptive Fashion - The Shopping Experience prior to this course is recommended.
• Adaptive design and universal design understanding may benefit learners in this course. To gain this understanding, please consider taking Developing Adaptive Fashion 1 - Adaptive Design, Developing Adaptive Fashion 2 - Universal Design, and Developing Adaptive Fashion 3 - Fit and Functionality.

Target audience

• Marketing professionals who want to learn about marketing adaptive fashion.
• Fashion students interested in adaptive fashion.
• Fashion designers, merchandisers, buyers, production managers, product developers, and e-Commerce specialists who want to expand their knowledge of all facets of the adaptive fashion industry.
• Fashion executives who want to expand the reach of their brands.