Microsoft Advertising (Bing Ads): Complete A to Z Guide

Bing Ads Mastery: Convert Clicks into Revenue From Beginner to Pro: Conquering Microsoft Advertising!

Created by: Being Commerce
Biggest Commerce Community

What Will I Learn?

• Utilize search ads to drive sales, leads, and traffic to an online business.
• Create and manage search, shopping, mobile, and remarketing campaigns.
• Follow strategies for building remarketing campaigns to retarget users online.
• Conduct in-depth campaign optimizations in Microsoft Ads.
• Set up Universal Event Tracking (UET) tags to boost sales.
• Target different audience segments including demographics and content.
• Understand bidding strategies and how to apply them for campaign success.
• Explore the Microsoft Audience Network for extended reach.
• Master conversion tracking and leverage offline conversions.
• Initiate remarketing campaigns and dynamic remarketing lists.
• Set up and optimize shopping ads and mobile app campaigns.
• Analyze performance through Microsoft Ads reports and custom reports.
• Utilize the Shared Library and its features like audience lists and budget options.
• Implement bulk actions and use Microsoft Advertising Editor for efficient management.
• Design experiments to test campaign variations.
• Understand billing processes within Microsoft Ads.
• Learn about agency management within the Microsoft Ads environment.
• Import campaigns and data from Google Ads.
• Access resources and certifications offered by Microsoft Ads.

Requirements

• Eager to learn
• Internet connection

Target audience

• Entrepreneurs starting new businesses and seeking to advertise online.
• Business owners who want to promote their products or services through Microsoft Ads.
• PPC professionals looking to deepen their knowledge of Microsoft Ads.
• Digital marketers aiming to enhance their advertising skill set.
• Individuals interested in learning about paid search advertising.
• Marketing students or recent graduates wanting practical advertising tools.
• Freelancers and agency personnel who manage online ad campaigns for clients.
• Anyone with a basic understanding of digital marketing who wishes to specialize in paid advertising platforms.