Building an Integrated Online Marketing Plan

Master Integrated Digital Marketing: SEO, Content Strategy, Social Media Ads, Analytics for Comprehensive Campaign Succ

Created by: Peter Alkema
Business | Technology | Self Development

Created by: Media Training Worldwide Digital
A Full-Service Online Training Company

What Will I Learn?

• You will be able to explain the fundamentals of online marketing and its importance in today's digital landscape.
• You will be able to develop an integrated marketing strategy that combines various digital channels for a cohesive campaign.
• You will be able to construct a comprehensive online marketing plan that aligns with business objectives.
• You will be able to analyze successful integrated online marketing initiatives for key learnings and best practices.
• You will be able to synergize different digital marketing channels to enhance campaign effectiveness.
• You will be able to set SMART goals for your online marketing strategy that are aligned with your business goals.
• You will be able to segment your target audience effectively using demographic and behavioral data.
• You will be able to create customer personas that reflect your target audience's needs and preferences.
• You will be able to craft consistent brand messaging across multiple platforms to strengthen brand identity.
• You will be able to select the most appropriate digital marketing channels that align with your campaign objectives
• You will be able to plan and develop engaging content tailored for different digital channels to support your marketing goals.
• You will be able to integrate SEO strategies into your online marketing plan to improve your website's visibility and rankings.
• You will be able to evaluate the effectiveness of paid advertising channels and their alignment with your marketing objectives.
• You will be able to utilize social media platforms to maximize brand engagement and reach.
• You will be able to design and implement an email marketing campaign that drives conversions and supports marketing goals.
• You will be able to identify and collaborate with influencers that align with your brand and audience for expanded reach.
• You will be able to develop an effective content calendar that coordinates content release across channels.
• You will be able to optimize the user experience across digital platforms to enhance engagement and customer satisfaction.
• You will be able to use data analysis to inform and improve your online marketing strategies and decisions.
• You will be able to track campaign success using defined KPIs to measure and improve marketing performance.

Requirements

• There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
• Basic understanding of marketing principles.
• Familiarity with social media platforms and digital channels.
• Basic computer and Internet navigation skills.

Target audience

• Marketing professionals looking to enhance their online marketing skills.
• Small business owners interested in developing a comprehensive online marketing strategy.
• Digital marketing enthusiasts seeking to learn about integrated marketing strategies.
• Entrepreneurs who want to use digital channels effectively for brand promotion.
• Students of marketing or business aiming to specialize in digital marketing.
• Freelancers aiming to offer integrated online marketing services to their clients.