Pricing and Monetization strategies for IT Product Managers

Choose the Right Monetization Model. Understand Customer Willingness-To-Pay. Avoid Pricing Mistakes

Created by: Dmytro Koval
Senior Product Manager/Product Owner

What Will I Learn?

• Learn how to develop a comprehensive pricing and monetisation strategy
• Identify and avoid potential monetisation pitfalls for your product or service
• Squeeze the maximum possible revenue from you product
• Learn how to win the price wars and avoid price reduction that kill product revenue

Requirements

• Basic knowledge of Strategy.
• Basic understanding of product management
• Basic understanding of product marketing

Target audience

• Startup founders
• Junior and middle Product Managers
• Product Owners
• Individuals tasked with pricing decisions