Copywriting Fundamentals: With Practice Assignments

In just hours, master the basic concepts of marketing writing

Created by: Marcia Yudkin
Marketing Coach, Introvert Advocate

What Will I Learn?

• Through hands-on practice, know how to turn words into money
• Analyze any persuasion challenge so as to identify the factors that will move readers to action
• Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones
• Differentiate an offering from the competition
• Capture a reader’s attention, explain what’s on offer and clinch the deal
• Gain confidence from a start-to-finish overview of effective copywriting

Requirements

• Suitable for absolute beginners
• Good review and practice for those with some experience

Target audience

• Anyone seeking a practical (and potentially lucrative) new writing skill
• Employees told to write a website, sales letter or ad who aren’t sure how
• Aspiring freelancers wanting a solid foundation for success
• Managers or business owners who need to know how to assess the work of copywriters they hire