Podcast Masterclass: Launch and Market Your Podcast

Your complete guide to podcasting, from purchasing equipment and finding guests, to publication and promotion.

Created by: Mike Wood
Digital Marketer

What Will I Learn?

• Understand the basics of podcasting, including the benefits for having your own podcast.
• Identify the equipment needed, including the types of microphones, cameras, and headphones necessary.
• Review of different recording and editing software and recommendations on which one(s) to use.
• How to set up a live video podcast.
• Secure podcast guests through Google search, LinkedIn, podcast directories, and other sources.
• Understand the various lengths of podcasts and what length is best for you.
• Know where to publish your podcast, including the use of a podcast host and submission to podcast directories.
• Market your podcast through various mediums including websites, blogging, social media, and press releases.

Requirements

• Absolutely no experience necessary. This course is designed for anyone who has little to no knowledge of how to set up a podcast.

Target audience

• Anyone looking to start their own podcast.