Marketing Mania: Fundamentals of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.

Created by: Global Finance School
Online Finance and Management Education

What Will I Learn?

• Assess market potential and opportunities for new products.
• Explain the factors that create market potential.
• Segment a market and select attractive target market segments
• Design appropriate promotions and campaigns for a target segment.
• Define and articulate the importance of customer relationship management (CRM)
• Design and analyze customer loyalty programs.
• Analyze and propose improvements to the markting mix for a project or organization.

Requirements

• Desktop or laptop computer
• Internet access
• Headphones or speakers
• We recommend students start with our Introduction to Management course to learn the basic concepts of management.

Target audience

• Business students
• Business professionals
• Small business owners
• Managers
• Salespeople