A winning marketing strategy with a little help of AI models

Data-driven marketing: powerful results with AI and digital tools. Frameworks and techniques driving sales conversions.

Created by: Matthieu Bout
Experienced business developer

Created by: Maarten Goedemé
Creative Director

Created by: Joppe Ballet
Marketing

What Will I Learn?

• You'll learn the marketing fundamentals to create a successful marketing strategy
• Learn how to map the customer journey, identify customer segments, and develop buyer personas
• You'll learn how to conduct market research using traditional methods and AI tools
• You'll explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis
• Define clear, specific, measurable, achievable, relevant, and time-bound goals for your marketing campaigns
• Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation
• Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success
• You'll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact

Requirements

• You'll be using online course materials, interacting with AI-powered tools, and potentially participating in online discussions. However, even if you're not a tech whiz, the course is designed to be user-friendly and accessible.
• The most important prerequisite? A genuine interest in learning about marketing strategy! If you're curious about understanding your audience, crafting compelling messages, and leveraging technology to achieve marketing goals, then this course is a perfect fit for you.
• The course incorporates interactive elements like case studies and AI simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.

Target audience

• If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.
• Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.
• Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.
• No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.
• Business owners and entrepreneurs
• Marketing managers and specialists
• Sales professionals
• Product managers
• Content creators and freelancers
• Anyone interested in learning about marketing fundamentals and AI applications in business