Display Advertising Mastery – Banner Ad – Google Display Ads

Latest Google ads display advertising mastery. Learn banner ads, Gmail ads, and responsive display ads. 100% practical.

Created by: Oluwole Ojajuni
Digital Marketer, Google Partner, and Content Creator

What Will I Learn?

• Students will have good understanding of the Google display network advertising
• Students will understand when to use Google display advertising
• Students will learn about the policies governing Google display network
• Students will learn the different types and objectives of display advertising
• Students will master ads targeting in the display network
• Students will have proper understanding of Google ads audiences
• Students will learn about the various bidding strategies for Google display network
• Students will learn about retargeting on Google display network
• Students will be able to configure conversion tracking

Requirements

• Must have a functional Google ads account for implementation
• Must be able to do basic configurations on Google ads platform
• Must be ready to practice

Target audience

• Anyone who wants to master Google display advertising
• Anyone who wants to get the best results from their Google ads
• Anyone who wants to be able to configure their Google ads without hiring another person to do it
• Anyone who wants to learn about retargeting on Google
• Anyone who wants to learn how to advertise on Gmail