How to Authentically Brand Yourself as a Coach or Consultant

Set Yourself Apart and Attract Your Ideal Clients with a Unique and Memorable Brand that Authentically Represents You

Created by: Debbie LaChusa
Online Teacher & Author

What Will I Learn?

• Why it's so important to Brand yourself as a Coach or Consultant
• What Branding is, and what it is NOT (there are a lot of misperceptions when it comes to branding)
• 6 Simple Exercises you can do to uncover your Authentic Brand
• How to create a Personalized Brand Blueprint you can use to Create a Branded Business Name
• The Pros and Cons of using your Given Name vs. Creating a Branded Business Name
• Techniques to help you come up with a creative Brand Name for your Coaching or Consulting Business
• How to research potential Brand Names so you can be sure no one is already using the Brand Name you want to use
• How to implement your new Brand across every touchpoint of your Coaching or Consulting Business
• How to protect your Brand Name so no one else can use it

Requirements

• The desire to set yourself apart from everyone else who does what you do with an Authentic and Memorable Brand
• A basic foundation in marketing would be helpful, but is not absolutely necessary

Target audience

• Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise