Analytical Methods for Effective Data Analysis

Master data analytics and explore marketing, social media, predictive, and prescriptive analytics.

Created by: Simon Sez IT
990,000+ Students, 290+ Courses, Learners in 180+ Countries

What Will I Learn?

• Analyze customer data using segmentation models for targeted marketing campaigns.
• Implement Recency Frequency Monetary (RFM) models to optimize customer engagement.
• Evaluate the success of social media campaigns by measuring brand mentions and sentiment.
• Apply predictive analytics techniques to make informed predictions about future events.
• Utilize prescriptive analytics to develop strategies for achieving specific business goals.
• Create revenue optimization models to optimize profit through data-driven decisions.
• Demonstrate an understanding of dynamic pricing and its role in revenue management.
• Develop practical skills in setting up and utilizing sentiment analysis for text data.

Requirements

• A basic understanding of data analytics is beneficial.

Target audience

• People who want to learn data analytics and different analytical methods.
• Those who want to understand marketing, social media, predictive, and prescriptive analytics.
• Marketing professionals, business analysts, or anyone interested in harnessing the power of data.