Managing Social Media with Public Relations.

Social Media is PR: It isn’t just marketing—it’s about protecting your brand, managing relationships & communicating.

Created by: Deborah Wallace
Udemy Instructor, Public Relations/Social Media Manager

What Will I Learn?

• Understand the importance of structuring your Social Media presence around Public Relations Principles.
• Learn how to fit Public Relations Principles into your Social Media content creation.
• Learn the steps to break down the content creation process and batch-create your monthly content in advance.
• Understand why bringing back your Social Media management in-house is still trending & in some cases the safest.
• Learn essential tools of social media etiquette.
• Understand tools to leverage from your staff as your ambassadors with image collection.
• Learn the skills to teach your staff the basics of Social Media photography and content using a mini interview as a template.
• Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process.

Requirements

• This course is great for beginners in Social Media Management.
• It is also advantageous for anyone who wants to learn about how Public Relations fits into Social Media.

Target audience

• This course is suitable for business owners and managers who have an existing Social Media Presence and want to bring it back in-house; alternatively, if your business is new to Social Media and you want to avoid an agency managing it.
• This course is also suitable for those recognising that their current Social Media marketing attempts would benefit moving to Public Relations.