Integrated Marketing Foundations and Campaign Strategy

How to build an integrated marketing campaign from start to finish

Created by: Natalia Hellems
Marketing Consultant

What Will I Learn?

• The fundamentals of Integrated Marketing from past to present.
• Dive deeper into integrated marketing communication and campaign strategy.
• How to create an integrated marketing campaign from start to finish.
• How to strategize customer mindsets and positioning statements.
• How to complete marketing project and creative briefs.
• How to run kickoffs, launch a campaign and provide constructive and creative feedback.
• How to analyze, present and share your campaign results.

Requirements

• Basic knowledge of marketing and marketing terminology.
• Experience with audience targeting is helpful, but not required.
• Experience working with creative teams or agencies is helpful, but not required.
• General passion for marketing.

Target audience

• Beginner to intermediate marketers looking to expand their knowledge in integrated marketing and campaign strategy and planning.
• Marketers looking to take their integrated campaigns to a higher level with more detailed segmentation and creative strategy
• Businesses with small or no marketing teams who want to launch integrated marketing campaigns.
• Marketers looking to learn more about creative strategy relating to integrated marketing.