Learn Google Tag Manager: Crash Course (2023 UPDATE)

Learn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience

Created by: Alessandro Russo
Business Strategist and Tech Lead@WebYourMind.com

What Will I Learn?

• Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers;
• Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer;
• Setup a GTM Account;
• Create a Tag Container and deploy it onto a Website in order to start using GTM;
• Create Tags, Triggers, Variables in Google Tag Manager;
• Use Trigger Filters to Fire Tags only when specific conditions are satisfied;
• Interact with the majority, if not all, the features provided by Google Tag Manager;
• Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics;
• Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data;
• Manage Versioning and Rollback;
• Use the Google Tag Manager Preview mode to test tags before publishing to production;
• Create different environments to define a Tag deployment pipeline;
• Master Advanced topics like HTML5 Video Tracking with Custom tags and variables;
• Use recommended tools for Marketers, Analysts and Developers to monitor tags and debug tagging implementations

Requirements

• No GTM knowledge is required to attend the course
• Digital Marketing/Analytics or Website Development background preferred, but not necessary
• (Optional) Basic HTML/Javascript knowledge preferred, but not necessary

Target audience

• This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager
• This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations