Content Marketing Masterclass: Power of Storytelling

Learn from an international award-winning marketing thought leader how to build a cumulative storytelling advantage

Created by: Vishwas Anand
International Award-Winning Marketing Thought Leader

What Will I Learn?

• Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.
• Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.
• Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.
• Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey
• Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.
• Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.

Requirements

• No requirement as such, anyone can take this course.

Target audience

• This course applies to all stakeholders within an organization, and how everyone can leverage it at all levels, be it leaders, managers, or employees.