Marketing Plan – Write The Perfect Plan: SOSTAC® framework

presented by SOSTAC® Author & Speaker, PR Smith

Created by: PR Smith
TEDxTalks Speaker, Author (SOSTAC® plans & books) & Adviser

What Will I Learn?

• How You Can Write The Perfect Plan (presented by PR Smith, the author and founder, SOSTAC® Planning framework - fast becoming the most popular planning method).
• How Your Situation Analysis is the Foundation of a Great Plan and how it also Reduces Risk in Your Business/Organisation.
• Strategy is the Smallest Part of the Plan, yet, the Most Important, Part of the Plan - but few courses actually address strategy in detail. This course does.
• Understand the 9 key components of strategy - very few have any idea about these. You might choose to use only 4 or 5, but You Must Consider All 9.
• You will also be able to have a mature discussion about other people's plans.
• This short course shows you the components of a plan, how to make better decisions and and how it all fits together. NB It DOES NOT include examples of plans.
• The short, simple, crystal clear logic of SOSTAC® Planning framework changes people's careers as they use it for life. They feel confident about writing a plan.

Requirements

• No Prerequisites

Target audience

• Anyone who wants to learn How To Write Great Plans
• Professionals: Managers, Marketers plus students of Business / Marketing
• This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.