B2B Prospecting & Lead Generation guide

How to Find and Convert Your Ideal Customers

Created by: Amaro Araujo
Bestselling Author | B2B Sales & Negotiation Expert

What Will I Learn?

• The evolution of B2B prospecting and lead generation
• The most productive sources and platforms for prospecting
• How prospecting and lead generation should go hand in hand
• What prospecting means in today's information and technology world
• Lead generation channels and platforms and how to get the most out of it
• Linkedin as a cost efficient source for customer acquisitions
• Best practices of prospecting and lead generation
• watch-outs and and risks to avoid launching prospecting and lead generation campaingns

Requirements

• Open mind, willingness to evolve and change mindset
• Basic It skills
• Basic business and sales knowledge

Target audience

• Any sales reps or business managers struggling to onboard new customers
• Sales Directors
• Sales Reps, Account Executives or Sales Managers
• Customer support representatives
• Students of business area
• Entrepreneurs or business owners
• Startups on a Scaling up journey
• Customer Acquisition staff or representatives
• Professionals about to move onto a sales position