Beginners Guide to Adobe Target:A/B Testing,Personalization

Maximize Website Conversion: Learn A/B Testing and Personalization with Adobe Target - Beginner's Guide

Created by: Kevin Britto
Testing & Optimisation Subject Matter Expert

What Will I Learn?

• What is Adobe Target
• What is experimentation and its importance
• What are fundamentals of Adobe Target and how do you pick which activity is best suited to your requirement
• Learn how to use Adobe Target by setting up an A/B Test, MVT Test and Experience Target
• Adobe Target training to help you set up an Automated Personalisation activity
• How do you set up a Recommendation in Adobe Target

Requirements

• No programming experience needed. You will learn everything you need to know for Adobe Target Certification
• Access to Adobe Target or Adobe Experience Cloud will be good so you can follow along through this Adobe Target training course

Target audience

• Experimentation Analysts, Optimisation Analysts, Marketing Managers, Conversion Rate Optimisation Specialists, Business Consultants, Senior Business Consultants
• Anyone who is starting out with Optimisation using Adobe Target
• Beginner Adobe Target users looking at understanding the fundamentals of Adobe Target
• If you want to know what is Adobe Target
• Adobe Target Certification aspirants
• Anyone looking for Adobe Target training course or Adobe Target training videos
• If you are looking for the latest, most updated Adobe Target documentation