Google Analytics Beginner to Intermediate | Hands-On Lessons

Entire Course Recorded in Late 2020 | Learn Google Analytics and Master the Customer Funnel

Created by: Travis Chow
Tech Veteran Mentoring & Teaching for 20+ Years

What Will I Learn?

• Starting from scratch, attain proficiency in Google Analytics for growth marketing
• Learn the essential tool to become an analyst, product manager or online marketer
• Online Customer Funnel and Google Analytics data model explained visually in detail
• 10 hands-on practice exercises with demo account structured like mini business use cases
• Professional tips from industry veteran who has used and taught Google Analytics for 9 years
• Quickly setup Google Analytics for your own website (simple cases)
• Access demo account for immediate hands-on learning
• Analyze and track online audience, behavior, acquisitions and conversions
• Walkthroughs and explanations of the most commonly used reports in the industry
• Create custom reports from scratch to export to Excel or share with others
• Primer for most important advanced reports including flows and cohort analysis
• Analyze smarter with Dimensions, Metrics and Segments
• Setup and work with goal tracking in Google Analytics
• Basic setup and administration for sole proprietor running an online business
• Review of the 35 most important terms and concepts in Google Analytics

Requirements

• There are no pre-requisites or requirements for this course

Target audience

• Marketing professional who needs to be proficient with Google Analytics
• A data analyst who needs to learn online marketing and Google Analytics
• Anyone who has to understand their users to grow an online business
• Job interviewers who need a refresher