Introduction to Behavioral Economics & Consumer Psychology

Learn how to apply some of the most powerful principles from consumer psychology to increase conversions

Created by: MINDWORX Academy
Behavioral Economics and Consumer Psychology Masterclass

What Will I Learn?

• The nitty-gritty of the 3 of the most powerful psychological principles (Loss aversion, Fairness, Choice overload)
• Different ways of how to apply each of them into your ads, landing pages, emails, sales funnels, and everything in between
• Dos and don’ts for each principle, (especially what to beware of so that you don’t sound gimmicky)
• How to reframe your message to get your foot in the door
• How to present your offer in a way that makes people click
• How to come up with solutions and ideas you otherwise wouldn't think of but have the potential to change your world forever

Requirements

• There are no course requirements or prerequisites for this course. What you'll need is a notebook or pen and paper to take notes.

Target audience

• Marketers who want to increase conversion rates of landing pages and sales funnels
• Copywriters who are eager to learn what to write and how to write it so that it converts
• Strategists and Planners who need to understand what’s behind their customer’s decisions and how to influence them
• Behavioral Economics fans who want to learn from the best in the field
• Conversion and UX specialists who want to learn the psychology behind why people buy
• Consultants who want to get ahead of the competition and bring new insights to the clients