Digital Marketing For Non-Profits & Charities

Getting Started & Setting Priorities With Digital Marketing: Building An Audience, Communicating and Fundraising Online

Created by: Simon Scriver
Helping Good Charities Do Better Fundraising

Created by: Jean O'Brien - Digital Charity Lab
Digital non-profit specialist, founder Digital Charity Lab

What Will I Learn?

• Get the balance right! Learn to prioritize all the digital opportunities available to you
• Be smart with your emails - learn how to grow your list and keep supporters engaged
• Have a website that works: get your content right and drive people to take action
• Learn how to collect more donations online
• Use Google Grants and AdWords to drive more traffic to your website
• Get SEO working for you - move up the search rankings today
• Create a social media strategy: Facebook, LinkedIn, Twitter, Tumblr and more
• Use Facebook's new built-in fundraising tools
• Run cross channel campaigns: Integrate your digital and non-digital strategy
• Get LOADS of free templates and resources for your digital planning

Requirements

• You should be able to use a PC at a beginner level
• Access to your organization's email, social media, website, analytics and other digital tools is an advantage

Target audience

• Anyone who wants to get started with digital marketing
• Organizations that want to review and improve their current digital strategy and digital marketing activity
• Organizations that would like to set smarter priorities for digital marketing