Employer Branding for Talent Acquisition

HR is becoming marketing - learn how to accelerate your business and career by riding this trend

Created by: Phil Strazzulla
Entrepreneur, MBA, Self Taught Programmer

What Will I Learn?

• Build an effective employer branding strategy that focuses on ROI.
• Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
• A toolset that you can use to start building your brand today

Requirements

• You should already be familiar with basic concepts around talent acquisition
• Have a basic understanding of how consumers and job seekers do research online

Target audience

• HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.
• Marketing professionals who are looking to support their HR teams in building the employer brand
• C-level executives who want ta better understanding of employer branding, and how their organization should be leveraging this concept to attract the best talent